Branding & Logo DesiGn
Raheeq YouTube Channel, you can also check the project on Behance here
The grand task was to create a transmedia ecosystem that connects the youtube channel -where you watch their videos- to its website and App, where you can learn more about the channel itself as well as purchase intelligently selected items on the website, and download their augmented reality app to engage with Raheeq “AR-enabled” items you have bought, as well as buy those items on the app itself,
Elaborative brand guidelines was created that includes the detailed explanation for the selected name, the logo inspiration, the brand objectives, and positioning, as well as the usual things like lock-ups, fonts and usage.
Merchandise’s proposed options had to tick as many boxes as possible. First of all, it should be entertaining, engaging, and fun. Second, it has to have a good amount of scientific-educational value. Another very important point also is to keep the channels of communication open and running, between Raheeq and its clients, whether through feedback, comments or new updates on its AR content, application, and videos.
Mausuat Al Mustaqbal
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3D Logo Designs
